Curiosity Strikes

[scribblemyname]

From Tribal Writer soulful + badass:

There is this idea from the 1990’s that the most powerful brands need to ‘own’ a word.

For example:

Volvo: ‘safety’

Marilyn Monroe: ‘sexy’

Clint Eastwood: ‘rugged’

James Dean: ‘rebel’

Maybe you should try to ‘own’ two words.

For example: a friend of mine sent me a news story because the headline “made him think” of me (and my blog). The word in the headline was badass.

The second word is private. It is the secret word, it is your word, that crystallizes — for you — some essential truth about who you are. It calls up a feeling in your body that makes you feel most like yourself.

You don’t choose this word. This word has already chosen you. You just have to relax inside yourself and let it surface.

My private word is soulful.

What’s interesting to me is the way that badass plays off soulful and creates a kind of dynamic: tough vs tender, confrontational vs vulnerable, swagger vs yearning.

What one (or two) words does someone think of when they think of me?

Hmmm...

Comment with an answer if you like or the question and I'll tell you what you make me think of.

Comments

[scribblemyname]

hmm... that feels so right; now, if I can just get a handle on it...

Thanks. Sometimes, I swear you understand me better than I do.

[lithiumlaughter.livejournal.com]

You're probably among the most self-aware people I know. Your insight into your own thinking, your experiences, your own creative process, is something I admire.

Sometimes, I swear you understand me better than I do.
Let's not go that far, m'dear. How about we go with the premise that I like to think of myself as being rather observant?

[scribblemyname]

We'll go with that. :nods in satisfaction: